©RARE 2021 ICP备案号：浙ICP备20014538号-1
20世纪90年代，于意大利威内托，由BERTONCELLO家族创立，深受威尼斯文化的长期熏陶秉持华美、浪漫、包容的审美。以欧洲百年高定作坊奢华工艺，采用奢侈品高端材质，将意大利精致生活美学中的极致考究与随性洒脱，完美缝制成RARE的一体两面。并在创意总监Germano的带领下，注入更多潮奢设计元素，打造更迷人更多元的穿衣风格。
In the 1990s, the Venice area of Italy, the brand was created by the BERTONCELLO family. The brand originally devoted to redefining fashion in a truthful and meaningful way by changing the previous over-exaggerated and illusory design of luxury brands. Due to the sharp feelings for art and long-term influence from arts and crafts culture in Venice, Rare’s two-side design inspirations are perfectly sewed into one piece.
灵感源自于威尼斯的城市构造，隐喻“城中穿水,水纵围城”的意象，外围圆形设计象征“亚得里亚海掌上明珠”。
inspired by the city construction of Venice.It can be regarded as a metaphor of the scene: waters run through the city and the city is surrounded by water.The periphery circular design symbolizes ‘the pearl on the Adriatic Sea’
Respect / 包容多元价值 尊重独特文化
Recycle / 循环再造重生 可持续性时尚
Rebirth / 重新诠释经典 重塑潮奢美学
Renaissance / 传承历史遗产 复兴人文艺术
Reserve multiple values & Respect different cultures
Recycle to rebirth & Sustainable fashion
Redefine the classics & Rebuild luxury aesthetics
Remain the history & Rejuvenate art and humanities
品牌中常出现的狮子图腾,来源于威尼斯文化中的守护神标志，代表着力量与骄傲,同时也传递出优雅、自信的气质。
lion emblem frequently seen in brands originates from the symbol of the patron saint in Venetian culture, representing strength and pride, while also conveying an aura of elegance and confidence.
品牌创立之初，RARE即表现出独树一帜的风格气质。在当时欧洲优雅奢靡的时尚界，首次将街头搭配与牛仔元素转换为高级成衣的DNA进行再创作，展现出独立果敢的品牌形象。
RARE在21世纪初通过一系列成功的推广活动，塑造出敢于对抗世俗、挑战传统的形象，使其产品在潮流一代中深入，品牌也成为反映时代诉求的精神先驱。
At the beginning of the 21st century, RARE crafted an image of daring to defy conventions and challenge traditions through a series of successful promotional campaigns. This not only deeply resonated its products with the trendsetting generation but also established the brand as a spiritual pioneer reflecting the demands of the era.
RARE提出循环再造的永续时尚，属于时尚产业中最早一批强调全供应链环保可控可查的品牌之一，并致力于持续宣导人与自然和谐发展的诉求。
品牌为欧洲市场带来全新的高端牛仔系列， RARE与DIESEL、DSQUARED2并称为意大利牛仔三剑客。其首创的低腰收身牛仔裤，被奉为意式街头美学不可或缺的单品。
The brand introduced a brand-new high-end denim series to the European market, with RARE being celebrated alongside DIESEL and DSQUARED2 as the "Three Musketeers of Italian Denim." Its pioneering low-rise, slim-fit jeans have been revered as an indispensable staple of Italian street aesthetics.
©RARE 2021 ICP备案号：浙ICP备20014538号-1